Maggie Draycott is a globally recognised adviser to ultra‑high‑net‑worth individuals, family offices and leading luxury brands, specialising in luxury travel, aviation and high‑end hospitality strategy.
Maggie works closely with private clients and their advisers to curate exceptional travel, aviation and lifestyle experiences, combining discretion, access and deep sector insight. She is trusted for her ability to operate seamlessly at the highest levels of global travel and hospitality, advising on everything from private aviation strategy to elite hotel relationships and personalised concierge services.
Maggie is Founder of a leading luxury consultancy and runs a private concierge service for ultra‑high‑net‑worth families. She advises senior leadership teams at some of the world’s most prestigious hotel groups on customer engagement and loyalty, and sits on the Advisory Board of one of the best‑known global business aviation companies. She also advises Rock Eleven, connecting top‑tier investors with high‑impact opportunities.
Her career spans decades at British Airways, where she held senior roles across Sales and Marketing and worked with the iconic Concorde brand. During this time, Maggie conceptualised and launched BA’s most exclusive invitation‑only loyalty programmes, including the Premier Club and the renowned Gold Guest List, establishing her reputation as one of the architects of modern luxury travel experiences.
Beyond her commercial work, Maggie is a trusted board adviser and philanthropist. She serves on the boards of the Royal Albert Hall and the British Asian Trust, and acts as an ambassador to leading global charities. She has been recognised by Condé Nast Traveller as one of the world’s most influential travellers.
As a Consultant to the Spencer West Private Office, Maggie works alongside legal and professional advisers to support private clients with luxury travel, aviation and lifestyle strategy, particularly where discretion, global access and exceptional service are paramount.