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Intellectual Property and Technology Partner Jowanna Conboye has had an article featured in The Successful Founder digital magazine

Posted: 19 May 2021

We're delighted that our Intellectual Property and Technology Partner Jowanna Conboye has had an article featured in The Successful Founder digital magazine, a key title in the entrepreneur space.

Jowanna discusses the caterpillar cake IP battle between Aldi and Marks and Spencer, drawing out the important legal issues involved that are useful for founders to understand. Looking at steps to take when a business develops a new product, Jowanna outlines key points to act on to make sure it is legally protected and the product avoids being subject to trade mark infringement action.

Covering competitors, good records, protecting the brand name, and marketing, Jowanna says: "The best outcomes come when you get your lawyers, marketing and social media support to work together throughout the product development journey. Then you can be sure that you have both the strongest legal protections and best first to market advantage."

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