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Jowanna Conboye has been quoted in key industry title Retail Sector, discussing the caterpillar cake battle

Posted: 6 May 2021

Intellectual Property and Technology Partner Jowanna Conboye has been quoted in key industry title Retail Sector, discussing the caterpillar cake battle between Marks & Spencer and Aldi. The case was much publicised by Aldi's savvy social media team, with a good majority of the general public on its side, despite it having breached Marks & Spencer's copyright.

Noting that the case has become a PR battle rather than a straightforward IP claim, Jowanna explains: "Brand protection is not all about the law". 

Read the article: https://www.retailsector.co.uk/616895-has-social-media-freed-cuthbert-the-caterpillar/


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